Bright House Networks, Tampa, FL – TV, Phone and Internet
- Within 90 days, achieved 90% awareness level of the Bright House Networks name and brand after spin-off from Time Warner Cable.
- Spearheaded research and development of the new name, logo, color palette, brand style / usage guide, brand positioning and messaging and creation of all marketing materials and the new Company website.
- Supervised on-going strategic initiatives, campaign development, television, radio and print advertising, digital marketing and analytics for B2C and B2B lines of business.