What’s next for your Business or Nonprofit?
Clear strategy, genuine partnership and solutions that actually fit.
Are you ready to bring a new product or service to market, refresh your brand, build a stronger team, expand capacity or unlock the next stage of growth for your small business or nonprofit?
You’ve done the hard work. You’ve come up with the great idea for a product, service, campaign or program. You have the right people on your team or on your board. You know something needs to change. You know the why. You’re ready to make things happen, and yet your path forward isn’t necessarily clear. That’s not a failure of vision or effort. It’s the very nature of hard problems.
Helping small businesses and nonprofits to thrive and grow and to solve their hard problems is my specialty. I know how to ask the right questions, how to listen carefully and how to work with you to build solutions that fit your organization, reflect your values and move you toward the goals that matter.
Public Communications Supervisor,
City of Oldsmar
President and Owner Sparks,
Creative Stories LLC
President,
Heartland Cultural Alliance
Frequently Asked Questions
How can you help our small business or nonprofit organization?
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The short answer: I help you find the pathway forward even when the way ahead isn't necessarily clear.
That might mean helping you clarify the target audience for your new product or service, identifying their why, and the messaging strategy that will speak to them. Perhaps it means working with your team to identify their strengths and encourage their innovation and creativity. Or working together to discover and implement a resource and action plan to build capacity, or to transform a great idea into a program or business.
What these all have in common is that they require understanding the problem you want to solve first and then figuring out how to do it. That’s where I come in.
How do I know if I am solving the real problem or just the most visible one?
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If you are asking that question, you are already ahead of the game.
Small businesses and nonprofits are under pressure to move fast from problem to solution. It can feel productive, but if you are not solving the core problem, the solution won't stick. You could find yourself back in the same place in a few weeks or six months having to solve the same problem again (and again).
Instead of "solving a problem," I can help you to identify what stands in the way of your success and develop a clear strategy with concrete steps and accountability, and to set objectives that are both achievable and compelling.
What is your strategic approach?
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I work at the intersection of strategy, brand and marketing and organizational development. All three are more connected than many people realize. When they align - everything works better.
My focus is on the practical. What does your small business or nonprofit need to do differently? What is the strategy? What is the path to get there? What resources do you need and what actions do you take to ensure success?
The people I work with are passionate about providing value to their customers, their clients and their community. My job, as I see it, is to make that possible.
Have Questions?
Frequently Asked Questions
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How can you help our small business or nonprofit organization?The short answer: I help you find the pathway forward even when the way ahead isn't necessarily clear. That might mean helping you clarify the target audience for your new product or service, identifying their why, and the messaging strategy that will speak to them. Perhaps it means working with your team to identify their strengths and encourage their innovation and creativity. Or working together to discover and implement a resource and action plan to build capacity, or to transform a great idea into a program or business. What these all have in common is that they require understanding the problem you want to solve first and then figuring out how to do it. That’s where I come in.
-
How do I know if I am solving the real problem or just the most visible one?If you are asking that question, you are already ahead of the game. Small businesses and nonprofits are under pressure to move fast from problem to solution. It can feel productive, but if you are not solving the core problem, the solution won't stick. You could find yourself back in the same place in a few weeks or six months having to solve the same problem again (and again). Instead of "solving a problem," I can help you to identify what stands in the way of your success, to develop a clear strategy with concrete steps and accountability, and to set objectives that are both achievable and compelling.
-
What is your strategic approach?I work at the intersection of strategy, brand and marketing and organizational development. All three are more connected than many people realize. When they align - everything works better. My focus is on the practical. What does your small business or nonprofit need to do differently? What is the strategy? What is the path to get there? What resources do you need and what actions do you take to ensure success? The people I work with are passionate about providing value to their customers, their clients and their community. My job, as I see it, is to make that possible.
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