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Barbara St. Clair

Strategic Marketing | Branding | Digital | Inbound | Mobile | Content Marketing | Healthcare Marketing | Customer Insights

Name:Barbara St. Clair

Address:Safety Harbor, FL 34695

Phone:(727) 460-5477

Email:barbara@barbarastclair.com

Website:www.barbarastclair.com

Accomplished marketing executive with a demonstrated track record and proven ability to lead top performing teams. Developed and executed award winning marketing programs that delivered results.

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Resume

Key Areas of Strength

LEADERSHIP – Success in building and leading small and large teams of professionals. Exceptional ability to identify and motivate talent, encourage collaboration, and energize teams and individuals to accomplish goals.
STRATEGIC VISION – Highly strategic. Quickly and accurately able to transform customer insights and analytics to actionable marketing and communications programs that drive success.
EFFECTIVE COMMUNICATION – Highly skilled communicator. Able to interact with all levels of the organization and cross-functional teams, to maintain focus on achieving results and to implement innovative and effective solutions.

Awards and Honors

Medical Marketing and Media Award Finalist – ConMed (International) – 2014
“Best at Show” (98.6% Percentile) – American Academy Orthopedic Surgeons – ConMed (International) – 2014
ADDY Award – ConMed (Regional) – 2011
MARK Award – Bright House Networks (National) – 2006, 2007, 2009, 2010
ADDY Award – Time Warner Cable (Now Bright House Networks, Regional) – 2002, 2003
Telly Award – Bright House Networks and Time Warner Cable (Regional) – 2002, 2003, 2005, 2009
International Creativity Award 33 – Bright House Networks (International) – 2003
American Graphic Design Award – Bright House Networks (National) – 2003

Professional Experience

2015 - present

Barbara St. Clair Consulting, Tampa Bay, FL...

Managing Consultant

Provide services for clients in the financial, health science and other sectors. Recently brought in as a consultant for Sun Dental Labs, a dental device company, to help prepare for Initial Public Offering. (Documents submitted to the SEC, September, 2015.) Provided support and development services directly to the CEO for all strategic and business communications, including Company positioning and messaging to investors, to customers and to the public at large.

Partnered with legal counsel and investment bankers to craft the IPO and related materials to meet SEC requirements and to appeal to an angel investor community primarily interested in technology companies..
Set the stage for a successful JOBS ACT A+ fundraise by identifying crowdfunding opportunities and creating presentation, narrative and summary material for funding websites such as Crowdfunder, EquityNet, Fundable and AngelList.
Produced a high impact / high production value corporate video to function as the centerpiece of the investor presentation, enhancing leadership’s ability to sell their story effectively and build investor trust.
Spearheaded the development and launch of new corporate website and social media strategy to generate investor interest, increase followers, engage current customers and drive revenue and growth prior to, and during the fundraising period.
Created overall strategic messaging strategy and talking points to differentiate from traditional dental labs, positioning Sun Dental Labs as a digital dental technology company and global leader in their field.

2011 - 2015

ConMed Corporation, Largo, FL – Medical...

Global Director, Marketing Communications

Directed marketing communications and branding activities across the entire global footprint supporting $750M in annual sales. Hired and developed a team of 16 marketing professionals to support the Company’s portfolio.

Directed the creative team in the development and launch of an innovative, high impact brand identity resulting in a 20% increase in brand recognition over 18 months.
Improved corporate image by creating a brand manual, style guide and creative brief to assure consistency of brand identity, messaging and tone through all projects, and sales and marketing channels.
Re-envisioned the new product launch strategy to actively focus on downstream marketing and integrated campaigns resulting in a 25% increase in sales over goals for new products launched in 2013 and 2014.
Initiated trade show and event strategy to drive visitors to booth and to display and communicate product value. (Rated “A Best at Show” by American Academy of Orthopedic Surgeons 2014).
Increased team productivity over 250% by introducing workflow automation software and modernizing processes.
Enhanced the Company’s reputation by creating marketing materials: brochures, display ads, direct mail, emails, multi-media, video, promotions, trade show booths, interactive and mobile marketing and signage, recognized by the industry as among the best.

2003 - 2011

Bright House Networks, Tampa, FL – TV,...

Director, Advertising and Marketing

Creative director for all B2C and B2B marketing, advertising and promotions for 2.2 M customers across 5 states. Hired and mentored a team of 11 marketing professionals. Managed a $19M budget.

Designed integrated marketing, advertising and PR strategies to drive 30% growth for new products and 2% customer growth overall, despite aggressive new market entrants.
Created “Customer Promise” campaign that beat back a significant competitive threat resulting in high Net Promoter scores and recognition by JD Power with multiple awards for customer service.
Consistently exceeded customer growth goals for multiple new product launches including Road Runner Lighting, TV EveryWhere, Easy Gadget and the relaunch of Bright House Networks Business Solutions.
Saved $1.8M + annually by directing a corporate initiative to establish in-house creative and video production team to optimize resources, lower expenses and increase value of assets.
Wrote and edited all content for launch of www.mybrighthouse.com. Oversaw search, digital and email marketing campaigns.
Enhanced customer experience by designing and implementing branded retail presence in shopping malls and sports stadiums across the market.

2000 - 2003

Bright House Networks, Tampa, FL – TV,...

Senior Manager, Marketing

Within 90 days, achieved 90% awareness level of the Bright House Networks name and brand after spin-off from Time Warner Cable.
Spearheaded research and development of the new name, logo, color palette, brand style / usage guide, brand positioning and messaging and creation of all marketing materials and the new Company website.
Supervised on-going strategic initiatives, campaign development, television, radio and print advertising, digital marketing and analytics for B2C and B2B lines of business.