Let’s Talk About…Brand Personas

One positive outcome of the current marketing revolution is the recognition of how important and useful Customer Personas can be in creating targeted, strategic and ultimately satisfying customer experiences that lead to enhanced business results.


When combined with the customer engagement strategy of the inbound marketing / sales funnel and real-time social media conversations, Customer Personas give marketers a tool to influence the step-by-step evolution from an anonymous-yet-interested-party into a known and engaged relationship and ultimately to a sale.