Bright House Networks, Tampa, FL – TV, Phone and Internet

Creative director for all B2C and B2B marketing, advertising and promotions for 2.2 M customers across 5 states. Hired and mentored a team of 11 marketing professionals.  Managed a $19M budget.

  • Designed integrated marketing, advertising and PR strategies to drive 30% growth for new products and 2% customer growth overall, despite aggressive new market entrants.
  • Created “Customer Promise” campaign that beat back a significant competitive threat resulting in high Net Promoter scores and recognition by JD Power with multiple awards for customer service.
  • Consistently exceeded customer growth goals for multiple new product launches including Road Runner Lighting, TV EveryWhere, Easy Gadget and the relaunch of Bright House Networks Business Solutions.
  • Saved $1.8M + annually by directing a corporate initiative to establish in-house creative and video production team to optimize resources, lower expenses and increase value of assets.
  • Wrote and edited all content for launch of Oversaw search, digital and email marketing campaigns.
  • Enhanced customer experience by designing and implementing branded retail presence in shopping malls and sports stadiums across the market.