Barbara St. Clair

Directed marketing communications and branding activities across the entire global footprint supporting $750M in annual sales.  Hired and developed a team of 16 marketing professionals to support the Company’s portfolio.

• Directed the creative team in the development and launch of an innovative, high impact brand identity resulting in a 20% increase in brand recognition over 18 months.
• Improved corporate image by creating a brand manual, style guide and creative brief to assure consistency of brand identity, messaging and tone through all projects, and sales and marketing channels.
• Re-envisioned the new product launch strategy to actively focus on downstream marketing and integrated campaigns resulting in a 25% increase in sales over goals for new products launched in 2013 and 2014.
• Initiated trade show and event strategy to drive visitors to booth and to display and communicate product value. (Rated “A Best at Show” by American Academy of Orthopedic Surgeons  2014).
• Increased team productivity over 250% by introducing workflow automation software and modernizing processes.
• Enhanced the Company’s reputation by creating marketing materials: brochures, display ads, direct mail, emails, multi-media, video, promotions, trade show booths, interactive and mobile marketing and signage, recognized by the industry as among the best.